With over 7 million visitors and 17 editions hosted in different cities including Rome, Paris, New York, Singapore, London and Miami, Balloon Museum returns to Italy with a new stop: from 18 October 2025 to 22 February 2026, the Area MilanoSesto in Sesto San Giovanni will host works by sixteen international artists and collectives.
“After three years we return to Milan with a new exhibition that brings together the energy and experimentation of the Balloon Museum’s international stops. Euphoяia – Art is in the Air - offers the public a new way of experiencing art, transforming the space into a dynamic and participatory environment where the encounter between works and visitors generates wonder, reflection and sharing.”, says Roberto Fantauzzi, founder of Lux Entertainment. - https://luxentertainment.com/en/balloon-museum
Euphoяia - Art is in the Air - conceived by the Lux Entertainment teams, invites reflection on the transformative power of art, celebrating the lightness, interaction and communicative force of the inflatable, through a staging designed to create an emotional dialogue between viewer and artwork in a space of over 5000 square metres.
The exhibition explores the emotion that the artists intend to arouse in the public, making the inflatable work, with its lightness and monumentality, the expression of a new contemporary aesthetic. The works thus become not only artistic instruments but true vehicles of interaction, spectacle and discovery, capable of reflecting on themes of the present day and on the creative potential of apparently simple materials, creating new spaces of physical, digital and cultural socialisation. The term “Euphояia” encapsulates the essence of the experience and of the project, recalling the element that brings the installations to life: air.
Among the international artists on show, the Frenchman Philippe Parreno stands out, known for his approach to the exhibition space as something dynamic and evolving, making the visit a unique experience by playing with spatial and temporal boundaries and with the visitor’s sensory perception, together with the duo A.A.Murakami, who interweave nature and technology, giving shape to the immaterial and inviting the public to reflect on ephemeral phenomena.
The Italian multidisciplinary collective Hyperstudio creates installations combining art, design and entertainment in surprising narrative universes, where light, colour and unusual perspectives generate ecosystems capable of stimulating imagination and wonder; the British artist Martin Creed adopts a multidisciplinary approach that transforms everyday objects and materials into works of art, combining minimalism, irony and experimentation.
BALLOON MUSEUM Euphoяia - Art is in the Air
18 October 2025 - 22 February 2026
Area MilanoSesto, Viale Italia, 576, Sesto San Giovanni
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Admission by reservation: https://milano.balloonmuseum.world/it/shop/biglietti
Tickets:
€ 20.50 full price
€ 14.50 child (ages 4 to 12)
€ 18.50 reduced (13-17, over 65, companion of a disabled visitor)
€ 43.50 family pack (1 adult, 2 children aged 4-12)
