The Italian national football team invites the world to choose to spend their holidays in Italy. This is the message of the new commercial by the Ministry of Tourism, with the support of Enit, which has been running online since 21 June. It is titled “Io scelgo Italia” (I choose Italy) and shows some of the most evocative and symbolic images of the Peninsula chosen by the players.
“The Azzurri too play as a team with the Italy of Tourism. Do it too, choose Italy for your holidays!”: these are the words, within the clip, of the national team coach Roberto Mancini, who is leading the Azzurri to become one of the most admired teams at the Euros.
The national football team, in the semi-final at Euro 2020, takes the field for the revival of tourism in Italy. The video, which since 21 June has already collected thousands of views on the Ministry’s social channels, features the participation of Chiellini, Insigne, Belotti, Chiesa, Locatelli, Barella and Bastoni, who take part in the video message. The choice falls on the places where the players were born.
I choose Italy, and you?
